Holidays are rooted in our cultural traditions, religious beliefs, and national pride. Chances are, the holidays in one country differ greatly from those in another. Even global events, which are celebrated in multiple countries, often have unique regional customs. By developing international holiday marketing campaigns, you show that your brand understands and respects the local […]

When shopping online, it’s safe to say that everyone wants to see the financial information in a format they’re familiar with. No one wants to waste time figuring out how much they’re actually paying. If you’re a business operating internationally, currency localization is more than just a nice-to-have. But it means more than just swapping […]

Homographs (words that share the same spelling but have different meanings) can really put machine translation (MT) systems in a pickle. Is bass a fish or a guitar? Such ambiguities can make localization specialists wary of relying on MT, knowing that human translators have the upper hand when it comes to intuition and experience. However, […]

Numbers may seem universal, but they are definitely NOT. In fact, the way they’re written and understood can vary drastically from country to country. A simple difference—like using a comma instead of a period—can completely change a number’s meaning. This is why you need number localization, a process that ensures that your users see numbers […]

Each and every one of us has, at some point, read a translation that just felt off. Maybe it sounded robotic or it completely butchered a joke. You see, a good translation isn’t just about swapping words from one language to another—it’s about capturing meaning and emotion, so that the message lands the way it’s […]

If you’re in the travel industry, you’re one of the most likely to benefit from localizing your website or application. A significant portion of your audience probably consists of international travelers, and research shows that people (even multilinguals) prefer content in their native language. That’s good enough of a reason to start adapting your content, […]

Language barriers are one of the biggest obstacles to effective communication. For businesses, this means reduced engagement and lost opportunities. Language barriers can be categorized into several types: This is where localization comes into play. By adapting your content, it is possible to bridge these language gaps. Business and e-commerce Language barriers can limit market […]

If you want to work in localization, you need a well-crafted portfolio to demonstrate your skills and attract potential clients or employers. Whether you are a translator, localization specialist, or project manager, a compelling portfolio is the best way to showcase your expertise and experience. This of it as your personal branding tool. Without further […]

As your company expands and the need for scaling localization becomes evident, you’ll find that you have to move beyond one-off translation projects and build workflows that can handle the increasing demand. But how do you scale effectively without sacrificing quality, consistency, or speed? A successful scaling strategy requires a strong foundation in internationalization, a […]

Dialects are variations of a language spoken in different geographical or social groups, each with distinct vocabulary, pronunciation, and grammatical differences. While many focus on translating languages, dialects often receive less attention despite their crucial role in effective communication. However, it’s important we incorporate dialects in localization if we want to build meaningful connections with […]