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What is centralized translation?

Translation plays the most important role in localization, and you should know there are different models for managing translation, each with its own advantages and challenges. Most often, the natural choice is centralized translation. If you’re curious to see why and how it can improve consistency, efficiency, and cost savings, read on. About centralized translation […]

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The importance of context in translation

Translating word-for-word is rarely a good idea. The translation process is quite complex and requires a deep understanding of context. Context is, in fact, the backbone of any successful translation. You need it to make sure that the original meaning, tone, and intent of the text are preserved. In this article, we are discussing the […]

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Translation review: tools overview and how to automate the export

The translation review process is a critical component of any localization workflow, ensuring that the translated content accurately conveys the intended meaning and cultural nuances of the original source material. A thorough review not only helps to maintain the quality of the translation but also prevents potential misunderstandings and errors that could negatively impact the […]

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Transnational strategy and its benefits

A transnational strategy is an approach used by multinational corporations to manage their operations across multiple countries. It’s one of the main global expansion strategies, combining the global standardization of products or services with local adaptation to meet the specific needs of different markets. This strategy is characterized by its unique approach that includes characteristics […]

The importance of localization in UX design

User experience (UX) design is all about making things awesome for people, figuring out what they need and want, then creating great experiences. Localization plays an important part in this. Today, processes like internationalization and localization are paramount to creating products that are not only functional but also resonate deeply with users from diverse cultural […]

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Email localization: Time to elevate your email marketing

Whether you’re a global business or a small company, localization can significantly enhance your connection with international customers. There’s usually a lot of talk surrounding processes such as website and mobile app localization, but there are lots of other elements that may require your attention too. We’re here to talk about what email localization is […]

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What is transcription in localization?

Transcription in localization refers to the process of converting spoken or audio content into written text in the same language, a first step for content that is to be adapted for new markets. This applies to content that includes audio components, such as videos, podcasts, or speeches. Here are some common use cases when you […]

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About the localization designer role

As companies enter new markets, they require experts who can craft content that connects with diverse international audiences. Unlike traditional graphic designers, localization designers posses a mix of skills in visual design, cultural sensitivity, and language adaptation. If you’re interested in learning more about what these professionals do and the skills they bring to the […]

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10 Most used languages on the internet

When deciding on your localization languages, knowing the most used ones can be helpful. It allows you to identify which markets have a large online audience, indicating who could benefit from localization. In addition, this data can help you prioritize your target markets based on online user base size. Statista provides us with insights on […]

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The role of localization in a market entry strategy

Are you looking to enter new markets? Then localization should not be an optional component but a fundamental pillar of your global strategy. From cultural adaptation and language customization to regulatory compliance and enhanced customer experience, this process works to connect you to your target audience. In this article, we are discussing the elements of […]