If you want to release your video game globally, you can’t escape localization. You’ll have to adapt your product’s language, cultural references, and even technical elements to suit the preferences and expectations of players in different regions. We previously provided an overview of what game localization is all about, but this is a complex process […]

Have you heard of the term Localization Maturity Model (LMM)? Developed by CSA Research, the framework that helps organizations assess their localization processes and capabilities, guiding them in improving how they adapt content, products, and services for different languages, regions, and cultures. If you’re a business owner, this is something worth learning more about. By […]

If you want to expand your operations internationally, you need to understand your future audiences. You can do this through a process called multilingual market research. It involves adapting research tools, surveys, and methodologies to gather data across different languages and cultures. The valuable insights you’ll gain help you make informed decisions that resonate with […]

Are you just getting started developing software, building websites, or creating marketing campaigns? If you’re planning on releasing your products or services in more than just one market, you need to learn about a few key strategies for designing with localization in mind. After all, your success hinges on how well you tailor user experiences […]

Localization has the power to transform your message and makes it resonate with audiences worldwide. But if you’re new to the process, you may experience some small problems navigating this exciting, yet sometimes perplexing, world. Think of this article as your roadmap to mastering the localization workflow. We’ll break down the localization process step-by-step, from […]

Translation plays the most important role in localization, and you should know there are different models for managing translation, each with its own advantages and challenges. Most often, the natural choice is centralized translation. If you’re curious to see why and how it can improve consistency, efficiency, and cost savings, read on. About centralized translation […]

Translating word-for-word is rarely a good idea. The translation process is quite complex and requires a deep understanding of context. Context is, in fact, the backbone of any successful translation. You need it to make sure that the original meaning, tone, and intent of the text are preserved. In this article, we are discussing the […]

The translation review process is a critical component of any localization workflow, ensuring that the translated content accurately conveys the intended meaning and cultural nuances of the original source material. A thorough review not only helps to maintain the quality of the translation but also prevents potential misunderstandings and errors that could negatively impact the […]

A transnational strategy is an approach used by multinational corporations to manage their operations across multiple countries. It’s one of the main global expansion strategies, combining the global standardization of products or services with local adaptation to meet the specific needs of different markets. This strategy is characterized by its unique approach that includes characteristics […]

User experience (UX) design is all about making things awesome for people, figuring out what they need and want, then creating great experiences. Localization plays an important part in this. Today, processes like internationalization and localization are paramount to creating products that are not only functional but also resonate deeply with users from diverse cultural […]