Marketing material depends on emotion and cultural references. These don’t work the same way in every language, and this is precisely why we need transcreation. In this guide, you’ll learn about the job of a transcreator, and see why it’s such an interesting career choice. What a transcreator is A transcreator is a language professional […]

International expansion is easy to define: to enter and operate in markets outside a company’s home country. Businesses have to adapt to serve customers who may have different languages, cultural backgrounds, expectations, and purchasing behaviors. Tech has made the logistics of this quite simple. Nonetheless, the execution can be anything but simple. Every market has […]

Research shows that language affects purchasing decisions, trust, customer satisfaction, and brand loyalty. If your customers understand it, they’re more likely to buy. It’s that simple. Let’s see exactly what’s the impact of localization on sales, looking at the data and real-world examples. Let’s look at the data A CSA Research survey of over 8,000 […]

When you run a source text through your engine of choice, you often get back a machine translation output that’s almost perfect. It needs editing to make it perfect. You can pass it along to your trusted human translators for post-editing (PEMT), or use automatic post-editing (APE). Here’s what you need to understand before you […]

We have some valuable localization insights that are often found outside of the traditional localization playbooks. And they come from understanding how customers evaluate unfamiliar brands, where localization breaks, what makes people skeptical, and which signals make a company feel genuinely local. Check out the following localization strategy tips on those less obvious opportunities. Build […]

A language quality manager is one of the many localization professionals that make sure only the highest quality content gets delivered in multiple languages. If you’re looking for a position that’s more about overseeing than executing, read on as we explain what this role is all about. Who knows, maybe it’s the right fit for […]

Who gets to make decisions in a localization project? Who decides which languages to support? Who owns translation quality? Who approves terminology? Who pays for localization? If you don’t know the answers, it probably means you don’t have a governance model in place. And if you don’t know what localization governance models are, you have […]

When you’re doing brand localization, you have to pay attention to your messaging, tone, visuals, and all other elements that require adaptation. You need the right people and tools for this. If you’re a smaller company, you may be wondering whether to rely on technology or stick to the traditional way of doing things. Let’s […]

Content management gets a lot more complicated when you’re going beyond your boarders. You’re managing words, visuals, videos, and all of the parts tied to global content production. Let’s see why multilingual asset management creates a smarter way to organize, manage, and scale your content across your target languages. What are assets, exactly? Asset is […]

Everyone’s talking about machine translation post-editing, but just as important is machine translation pre-editing. Despite the advances in neural machine translation and large language models—which we can’t deny, the quality of machine-generated translations still depends on the quality of the source text. And that’s what we’re going to discuss in today’s article. What is machine […]