Customer experience (CX) is what dictates whether you brand takes root in a new region. CX is the sum of every perception and interaction a person has with your brand across their entire journey. Don’t think it’s just your user interface or marketing copy. Trust is deeply cultural, so when you localize, you’ll want to […]

Translation quality is often discussed as though it depends only on the translator’s linguistic skill. But the truth is that this is a complex process that combines prevention, monitoring, and review. Quality assurance (QA) and quality control (QC) play an important part in this. But don’t get them confused. We’ll discuss QA vs. QC in […]

Python has had a localization module in its standard library for a long time. gettext uses the GNU gettext file formats, it has no dependencies, and it behaves the same in a Django site, a Flask app, or a command-line script. Python gettext localization involves four main steps: marking the strings you want translated, extracting […]

AI is everywhere in localization workflows, but it’s also surrounded by misconceptions that lead to overpromising and occasionally very public fails. In this article, we cut through the hype and lay out the most common AI translation myths, what’s actually true. Myth 1: AI translation is just a faster version of machine translation Truth: It’s […]

Today you’re going to learn what separates translation from localization when it comes to SEO, and which one makes the most sense depending on your goals. They may sound like the same thing, but they’re not. To win visibility in international SERPs and actually convert that traffic, you need to understand exactly how these two […]

If you enjoy working with languages, a career as a localization associate could be a good fit for you. More and more companies are going global, so there will always be a demand for professionals who can support localization. As a localization associate, you would play an important role in making sure products, websites, apps, […]

A few years ago, CSA Research started to popularize a phrase that immediately sparked discussion across the language industry: the post-localization era. But what does it mean? Has localization suddenly become obsolete? Is the rise of artificial intelligence rendering translation and localization irrelevant? Not really. Rather than announcing the end of localization, the term simply […]

Expanding into new markets is an exciting milestone for any startup. These localization tips for startups will help you prioritize the right investments and build a product that’s ready to scale into new markets when the time is right. As a startup, we have to assume at least one of these apply to you: If […]

Nowadays, website localization doesn’t have to be a manual process. Granted, automatic doesn’t always mean “hands-off.” There are different solutions that offer different levels of automation, flexibility, and quality control. Below, you’ll learn how to localize a website automatically. We’ll explain how each option works so you can choose the best fit for your needs. […]

What happens when you choose shortcuts which later turn into serious obstacles? You get yourself into debt… localization debt. It doesn’t appear overnight, it grows gradually until you can’t avoid it anymore. Not when it begins affecting release velocity, translation costs, customer satisfaction, or expansion into new markets. Here’s how you can prevent this from […]