Internationalization (i18n) involves designing software applications to be easily adaptable to different languages and regions without requiring engineering changes. In an earlier article, we discussed some key best practices for i18n, with character encoding and Unicode at the forefront. Due to its significance, we will now delve deeper into UTF-8, which has become the standard […]

Terminology management is that special something that offers a solution to all sorts of communication headaches. It’s about making sure everyone’s on the same page, from product development to marketing campaigns. Now that we’ve sparked your curiosity, read on as we’ll show you how terminology management can streamline communication, boost efficiency, and ensure your message […]

Notice how some experiences feel truly personal? It’s likely because they consider multiple factors at once. This is true for localization and personalization too. These processes work together to create more relevant and meaningful experiences for users. In this article, we’re going to discuss why you may want to consider implementing them both if you […]

Poorly written or vague comments can lead to misunderstandings and mistranslations, which is why it’s important to learn how to write translation comments that convey the intended message accurately and effectively. Read on as we explore the importance of these comments, the key elements to include, and practical tips to ensure your annotations are clear […]

When we discussed multilingual SEO (Search Engine Optimization), we mentioned how it would be best to conduct keyword research for each language you want to localize. Keywords localization is a crucial aspect of doing SEO for foreign markets, ensuring that content is discoverable and relevant in different linguistic and cultural contexts. When a business expands […]

Marketing localization specialists are links between a brand’s global vision and its local execution. This is a crucial role for any company that wants to establish and maintain a strong presence in international markets. But what do these professionals do, exactly? From their day-to-day tasks to the tools they use, we’ll discuss the exciting role […]

A localization style guide is one of the most useful documents you can put together for the process of adapting content from one language to another while maintaining cultural and contextual appropriateness. It ensures that the translated content is consistent, accurate, and resonates with the target audience. Here’s an in-depth look at what a localization […]

Localization engineers are tech-savvy linguists that combine technical expertise with cultural understanding. Read as we explore the skills they possess, the tasks they perform, and the tools that empower them to bring the digital world to a global audience. Overview What a localization engineer is A localization engineer is a member of a localization team […]

Not too long ago, we discussed the role of Large Language Models (LLM) in shaping the localization landscape. However, Neural Machine Translation (NMT) systems have been real game-changers and to this day, they remain powerful players in the process of automatic language translation. We know that many businesses are now wondering which approach might be […]

Whether offline or online, we’re constantly exposed to a dazzling array of customs, beliefs, and traditions. But how do we navigate these differences and ensure meaningful communication? Through something called culturalization. And as you’ll soon find out, this goes beyond mere awareness. What is culturalization? To culturalize is to “to expose or subject to the […]