/

About the localization content producer role

Whether it’s adapting a website for a new market, fine-tuning a marketing campaign, or even redesigning visuals, localization content producers make it all possible. They are a valuable member of the localization team, so their job is to make sure brand messages resonate with people all over the world. If you’re considering a career in […]

/

How to choose a translator for your localization project

So, you’ve already found the perfect localization platform (it’s us, right?) for your project and you’re now ready to get things started. You could order translation services or—better yet—bring your own trusty translators. But in order to do that, you need to know how to choose a translator. There’s plenty of fish in the sea, […]

/

5 Localization trends to explore in 2025

In 2025, localization is all about creating hyper-personalized, culturally relevant experiences that break down barriers. So, what’s changing? What’s defining the future of localization this year? Let’s dive into the localization trends shaping the way brands talk to the world and how the world responds. Data-driven localization strategies Data helps make informed decisions, and localization […]

/

Debunking 10 common localization myths

Localization. It’s a word that’s thrown around a lot these days, but what does it really mean? And more importantly, what doesn’t it mean? There are still a lot of misconceptions surrounding this process, and they can lead to costly mistakes. In this post, we’ll debunk some of the most common localization myths and shed […]

/

How to speed up time to market with localization strategies

Localization is a must if you’re looking to expand your business beyond your borders. However, it’s also true that this process can often be a lengthy one, especially if there’s a lot of content to adapt. We know a few strategies that can help you speed up time to market when doing localization. Don’t worry, […]

/

Localizing punctuation in other languages

When localizing content, we usually focus on translating words and phrases but we sometimes overlook punctuation. The thing is—punctuation isn’t universal; it actually varies quite a lot between languages. To understand the nuances of this aspect of language, we need to look at how punctuation in other languages is used. Punctuation’s role in conveying meaning […]

/

Segmentation in localization: A key step in efficient translation

Segmentation is one of the first steps in localization and translation. As the name suggests, it involves breaking down the source text into manageable units, or “segments,” which are the smallest translatable parts that retain their meaning and context. Segmentation in localization is an essential step for many reasons, but we’ll talk about all this—and […]

/

12 Must-have translation management system features

Choosing the right TMS means looking for an option that has the specific translation management system features that align with your business needs. The ideal TMS for your business should help you enhance productivity, reduce errors, and deliver consistent, high-quality translations. Below are the key aspects to evaluate: User-friendly interface A translation management system should […]

/

Payment localization: Global payments made easy

Payment localization, by definition, is the process of tailoring the payment process to fit the cultural, economic, and technological landscape of different regions around the world. It creates a smoother and more intuitive shopping experience for every customer. Companies shouldn’t overlook this type of localization because they risk alienating potential customers and losing out on […]

/

What is a multidomestic strategy?

The multidomestic strategy is a philosophy adopted by the most popular global brands. It has to do with prioritizing local needs, cultures, and preferences, all this to create meaningful connections with customers in ways that standardized approaches often cannot achieve. Here’s what you need to know before getting started. Overview What is a multidomestic strategy? […]