AI-driven localization is getting quite the attention. And it’s easy to see why, since it gives companies a way to move faster and handle more content. Plus, it’s way easier to keep up with frequent updates. In this article, we’ll be discussing what AI localization brings to the table, the tech behind it, how it […]

AI hasn’t gotten so good it can translate anything instantly and flawlessly just yet, although recent reports found that these systems have indeed achieved average accuracy scores upward of 94%. So how can you detect, refine, and correct the machine’s output to make sure it is safe, accurate, and culturally sound? The answer lies in […]

Is having good translators enough for localization? Often not. Undoubtedly, translation is key in this process, but it takes more than just converting text from one language to another to be successful. One needs deep understanding of industry-specific terminology, cultural nuances, regulatory requirements, and user expectations. These professionals are known as subject matter experts (SMEs), […]

Marketing material depends on emotion and cultural references. These don’t work the same way in every language, and this is precisely why we need transcreation. In this guide, you’ll learn about the job of a transcreator, and see why it’s such an interesting career choice. What a transcreator is A transcreator is a language professional […]

International expansion is easy to define: to enter and operate in markets outside a company’s home country. Businesses have to adapt to serve customers who may have different languages, cultural backgrounds, expectations, and purchasing behaviors. Tech has made the logistics of this quite simple. Nonetheless, the execution can be anything but simple. Every market has […]

Research shows that language affects purchasing decisions, trust, customer satisfaction, and brand loyalty. If your customers understand it, they’re more likely to buy. It’s that simple. Let’s see exactly what’s the impact of localization on sales, looking at the data and real-world examples. Let’s look at the data A CSA Research survey of over 8,000 […]

When you run a source text through your engine of choice, you often get back a machine translation output that’s almost perfect. It needs editing to make it perfect. You can pass it along to your trusted human translators for post-editing (PEMT), or use automatic post-editing (APE). Here’s what you need to understand before you […]

We have some valuable localization insights that are often found outside of the traditional localization playbooks. And they come from understanding how customers evaluate unfamiliar brands, where localization breaks, what makes people skeptical, and which signals make a company feel genuinely local. Check out the following localization strategy tips on those less obvious opportunities. Build […]

A language quality manager is one of the many localization professionals that make sure only the highest quality content gets delivered in multiple languages. If you’re looking for a position that’s more about overseeing than executing, read on as we explain what this role is all about. Who knows, maybe it’s the right fit for […]

Who gets to make decisions in a localization project? Who decides which languages to support? Who owns translation quality? Who approves terminology? Who pays for localization? If you don’t know the answers, it probably means you don’t have a governance model in place. And if you don’t know what localization governance models are, you have […]