Wait! Before you start localization, ask yourself if localizing everything right out of the gate is the way to go. It eats up time, burns through budget, and often delivers very little value. Content prioritization means figuring out what actually needs to be localized first. Because not everything actually needs to be localized at the […]

There’s a lot of orchestration involved in managing large-scale localization projects; you need a strategy that spans multiple languages, platforms, and markets. These projects often involve hundreds (or thousands) of assets, diverse stakeholder groups, and tight deadlines. Below are some important tips to help you manage complex localization with confidence and clarity. Think modular and […]

For those working in localization and translation, terms like Natural Language Processing (NLP) and Large Language Models (LLMs) are common. However, sometimes, they’re not that clearly understood, and people may question whether to choose one over the other. In this article, we break down the difference (and also the synergy) between these two, with a […]

We know how migration patterns reshape cities, economies, and cultures around the world, but it’s not just that. There’s also the impact of migration on local language. In many countries, the “local language” is no longer a singular one. Naturally, if you’re a company seeking to reach new markets, you might be thinking: “How can […]

Localization management has to do with the structured process of adapting content, products, or services to meet the linguistic, cultural, and technical expectations of users in different markets across the globe. It’s about the coordination of this adaptation process, and is connected with business aspects like operations, technology, content strategy, and project management. This is […]

For too long, language-related tasks within organizations were confined to translation departments, isolated localization teams, or outsourced vendors. But as businesses digitized and scaled globally, these traditional models could not keep up. That’s why a new approach appeared, and that’s what we’re going to talk about in this article. So, what is LangOps? Here’s what […]

If your eCommerce businesses is doing great in the local market, it’s understandable you want to expand into new markets. The allure of global growth is obvious, but too many businesses approach internationalization as an afterthought. Is your your digital storefront structurally adaptable to the realities of international commerce? Let’s dig into the eCommerce internationalization […]

Thanks to advances in artificial intelligence, machine translation tools are now capable of producing fluent and impressively fast translations. But as these tools are increasingly being used in communication, business, and education, we need to ask ourselves: How do we measure AI translation quality? In this article, we are looking at the key metrics and […]

Thanks to localization, you can adapt your app for all the different languages, cultures, and markets you want to target. But you need to do it right. If you’re a product owner, marketer, or part of a growth team, take a look at the following app localization best practices, because they can make the difference […]

From the earliest rule-based systems to today’s neural networks and transformer architectures, AI has reshaped how machines understand and generate language. The notion of automated translation predates computers, but it was not until the 20th century that it became a serious field of study. The field has undergone quite a transformation since then. Quite an […]