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How Popsy left manual localization processes and collaboration issues behind with POEditor

Discover how a company operating in the e-commerce domain used POEditor to overcome three main pain points in their localization journey.

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What is localization testing? How-to and checklist

For companies and developers looking to expand their digital footprint beyond borders, the key to success lies in mastering the art of localization. Ensuring that this is seamless and error-free requires a meticulous and comprehensive process known as localization testing. Whether you are a software developer, project manager, or a linguist working on the international […]

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Microsoft Translator vs Google Translate: Translation face-off

Microsoft Translator and Google Translate have become indispensable companions for travelers, businesses, language learners, and professionals seeking to navigate the linguistic intricacies of our diverse planet. But is one better than the other? In this article, we explore their features, language support, integration possibilities, and more, to help you decide. What is Microsoft Translator? Microsoft […]

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Website localization: How to reach a global audience

With the vast opportunities presented by the global marketplace, it’s essential to understand the dynamics and intricacies of website localization. From accessing a broader customer base to boosting user engagement and improving conversion rates, the benefits are both compelling and far-reaching. However, successful website localization requires more than simple translation; it demands a strategic approach, […]

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Cultural sensitivity in localization: How to achieve it

Translating content with cultural sensitivity in mind is not merely a matter of finding the right words but a profound understanding of the nuances, customs, and beliefs that define cultures. This article delves into the vital realm of cultural sensitivity in translation and localization, exploring its importance, the challenges it poses, and strategies to achieve […]

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DeepL vs Google Translate: Translation showdown

In the dynamic world of machine translation, DeepL and Google Translate stand out as two prominent and valuable tools, each with its own strengths and areas of expertise. While there isn’t a one-size-fits-all answer when it comes to choosing between them, understanding how they work, their key features and differences can help users make informed […]

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Marketing localization: The key to international success

Marketing localization empowers businesses to establish a genuine connection with their target customers, fostering trust and loyalty while ensuring that their marketing efforts are not just understood but genuinely appreciated in each unique cultural context. Read on as we explore the best practices that enable businesses to connect with audiences on a deeper level, drive […]

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Localization strategy: What it is and how to craft one

How can we effectively adapt products, services, and content for diverse cultures and languages? The answer lies in your localization strategy, which is a critical component of any successful global expansion effort. In our article, we explore the key principles, best practices, and technologies that businesses use to connect with international customers, drive growth, and […]

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Machine translation: The future of language

In this era of digital transformation, one technology stands out as a true game-changer in breaking down linguistic boundaries: Machine Translation (MT). From its humble beginnings as rule-based systems to the recent advances in neural networks and deep learning, this system has witnessed a remarkable evolution. In this article, we explore its history, capabilities, but […]

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Localization acronyms: Deciphering the alphabet soup

At the heart of the localization process lies a lexicon of acronyms and specialized terms, each representing a vital component in the journey to adapt content for diverse markets. This article delves into the world of localization acronyms, unraveling their meanings and shedding light on their significance. L10n Localization (with “10” representing the 10 letters […]

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Localization vs translation: Beyond words

While translation is the bedrock of multilingual communication, it’s often only the first step in a much broader journey towards cultural adaptation. Localization takes the essence of translation and amplifies it, ensuring that content or products resonate with their intended audience on a deeper, more contextual level. Read on as we discuss the fundamental distinctions […]

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Localization industry terms: Decoding the terminology

Localization is a field dedicated to bridging linguistic and cultural gaps to ensure that content resonates with diverse audiences worldwide. As a sector that operates at the intersection of language, technology, and culture, it comes as no surprise that the localization industry boasts a rich lexicon of specialized terms and concepts. Whether you’re a seasoned […]

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Multilingual SEO: Unlocking global opportunities

To truly thrive in this borderless digital landscape, one must speak the language of their audience – quite literally. Multilingual SEO, also known as localization SEO, is a dynamic and essential field that holds the key to expanding your online presence far beyond your native tongue. In this article, we embark on a journey into […]

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Globalization vs localization: Differences and definitions

Globalization and localization are two contrasting concepts that refer to the process of adapting products, services, or content to suit different cultural, linguistic, and regional preferences. The first aims to create a unified global market by standardizing products and processes, while the latter focuses on adapting products and content to meet the unique preferences and […]

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Building your localization team

In today’s interconnected world, businesses of all sizes are expanding their reach beyond borders and into international markets. To thrive in this global landscape, companies must speak the language of their target audiences, both figuratively and literally. This is where a well-structured and skilled localization team steps into the spotlight. In this article, we delve […]

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Software localization: A comprehensive guide

Software localization (L10N) is now a requisite for reaching a global audience and expanding into new markets. It improves user satisfaction, engagement, and adoption by removing language barriers and making the software resonate with users’ cultural contexts. Successful software localization requires a combination of linguistic expertise, cultural sensitivity, and technical proficiency to create a seamless […]

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Inside the world of game localization

Game localization is essential for game developers to tap into global markets and cater to a wider player base. It involves much more than just translation, as it requires a deep understanding of cultural nuances, linguistic expertise, and a passion for maintaining the integrity of the game’s content while making it accessible to a diverse […]

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Localization services: An overview

Localization services are vital for businesses and organizations that aim to expand their reach into international markets. Effective localization increases the likelihood of connecting with local customers, improves user satisfaction, and can lead to higher adoption rates of products and services. Overview What are localization services Localization services are used to adapt products, content, and […]

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Localization vs internationalization (l10n vs i18n): Decoding the differences

In today’s global context, businesses that aim to broaden their horizons and tap into diverse markets must navigate the complexities of language, culture, and user experience. Two critical concepts that play pivotal roles in this global endeavor are localization (l10n) and internationalization (i18n). While these terms are often used interchangeably, they represent distinct stages in […]

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The localization project manager role: How to master localization projects

In today’s globalized world, businesses are extending their presence beyond national borders, necessitating effective communication and adaptation to local markets. This is where localization project managers play a crucial role. If you’re intrigued by the concept of managing localization projects and want to pursue a career in this field, you’ve come to the right place. […]

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AI localization: The transformative role of Artificial Intelligence

AI and localization are two distinct fields that intersect to enhance global communication and connect businesses with diverse audiences worldwide. Localization refers to the process of adapting content, products, or services to suit the linguistic, cultural, and functional requirements of a specific target market or audience. AI, on the other hand, involves the simulation of […]

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What is a localization platform

In the modern era of globalization, enterprises are reaching far beyond geographical boundaries, directing their efforts towards international audiences with the aim of optimizing expansion and boosting financial returns. However, reaching these diverse markets requires more than just translating content. It calls for a comprehensive localization strategy. A localization platform plays a vital role in […]

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Software localization: why you need a glossary

Glossaries are useful to maintain consistency. In localization, a glossary with real-time translation suggestions is a powerful tool that can be leveraged for several goals.

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App localization: reading language files from an API

From time to time, someone sets their (mobile) app to read language files directly from the POEditor API. Subsequently, for every language update made in POEditor, even for the smallest typo or text change, an update is pushed to their app. At a first glance, it’s a great idea. Users will always have the latest language […]