Each and every one of us has, at some point, read a translation that just felt off. Maybe it sounded robotic or it completely butchered a joke. You see, a good translation isn’t just about swapping words from one language to another—it’s about capturing meaning and emotion, so that the message lands the way it’s […]

If you’re in the travel industry, you’re one of the most likely to benefit from localizing your website or application. A significant portion of your audience probably consists of international travelers, and research shows that people (even multilinguals) prefer content in their native language. That’s good enough of a reason to start adapting your content, […]

Language barriers are one of the biggest obstacles to effective communication. For businesses, this means reduced engagement and lost opportunities. Language barriers can be categorized into several types: This is where localization comes into play. By adapting your content, it is possible to bridge these language gaps. Business and e-commerce Language barriers can limit market […]

If you want to work in localization, you need a well-crafted portfolio to demonstrate your skills and attract potential clients or employers. Whether you are a translator, localization specialist, or project manager, a compelling portfolio is the best way to showcase your expertise and experience. This of it as your personal branding tool. Without further […]

As your company expands and the need for scaling localization becomes evident, you’ll find that you have to move beyond one-off translation projects and build workflows that can handle the increasing demand. But how do you scale effectively without sacrificing quality, consistency, or speed? A successful scaling strategy requires a strong foundation in internationalization, a […]

Dialects are variations of a language spoken in different geographical or social groups, each with distinct vocabulary, pronunciation, and grammatical differences. While many focus on translating languages, dialects often receive less attention despite their crucial role in effective communication. However, it’s important we incorporate dialects in localization if we want to build meaningful connections with […]

You can have the best ads, the perfect website, and a solid budget, but if your messaging doesn’t match what local audiences search for, they won’t find you—or worse, they’ll ignore you. So, how do you fix that? SEM localization is the key, and we’ll tell you why. What is SEM localization? What do Search […]

DTP is short for Desktop Publishing, which is the creation of documents using page layout software on a personal computer. When you localize this type of content, you need to maintain both readability and original design. Since different languages have varying lengths, structures, and formatting requirements, DTP localization entails quite a few adjustments, which we […]

Content which has the potential of (positively) influencing decisions, and for which you don’t have to pay a dime. How does that sound? Great, right? That’s the power of user-generated content. It’s real, raw, and packed with personality. However, if you want to deliver this content to more than one market, you will likely need […]

Localization requires not only a team of skilled professionals but also the right technology. Without the proper tools, you’ll struggle with time-consuming manual processes, inconsistent translations, and high costs. In this article, we’ll explore how a translation management tool (TMS) can help your business save time and money on localization. Automate the localization workflow Manual […]