Not too long ago, we discussed the role of Large Language Models (LLM) in shaping the localization landscape. However, Neural Machine Translation (NMT) systems have been real game-changers and to this day, they remain powerful players in the process of automatic language translation. We know that many businesses are now wondering which approach might be […]

Whether offline or online, we’re constantly exposed to a dazzling array of customs, beliefs, and traditions. But how do we navigate these differences and ensure meaningful communication? Through something called culturalization. And as you’ll soon find out, this goes beyond mere awareness. What is culturalization? To culturalize is to “to expose or subject to the […]

So, you’re ready to start your localization journey, and (hopefully) you’ve gone through internationalization testing to check if your product is designed and developed to be easily adapted for other markets. Now that you’re done with that, it’s time to move on to the actual localization process. But how do you ensure everything runs smooth? […]

Have you ever wondered why big brands have different websites, slogans, and even menus depending on the location? The answer lies in localization. But this is a broad term that encompasses different types of localization, each with its own set of considerations. In this article, we will unveil the various forms this process can take. […]

Back translation, also known as reverse translation or re-translating, is a quality control method used in translation. This process flips the script on a typical translation process, because instead of starting with the source text, it begins with the translated version itself. This usually involves a fresh pair of eyes – a new translator who […]

Expanding a business beyond its domestic borders can be a game-changing move, but it’s also a complex endeavor that requires a meticulously crafted strategy. From understanding diverse cultural landscapes and regulatory environments to adapting products and services for local preferences, developing a successful global expansion strategy involves comprehensive planning and execution. In this article, we […]

Slang is like the cool, trendy way of talking that makes you sound like you’re in the know. Basically, a bunch of informal words and phrases that people use in casual conversation. You can’t escape slang, it’s everywhere these days: in movies, TV shows, books, marketing materials, and so on. But for linguists, slang translation […]

We previously explored the differences between translation and transcreation, highlighting the importance of conveying meaning accurately while preserving the original intent. Now, we are looking into localization vs transcreation, unpacking their unique strengths and how they can help you bridge cultural gaps. Read on to learn about the key differences between these two approaches, as […]

Whether you’re a multinational corporation seeking to penetrate new markets, a software developer aiming to make your app accessible worldwide, or an author wishing to reach a broader audience, the quality of translation can make or break the success of these endeavors. To achieve top-notch results, you need a blend of linguistic expertise, cultural sensitivity, […]

A poor translation can cost you customers. Merely translating words is simply not enough. Accurate content translation is crucial for businesses because it fosters clear communication, customer satisfaction, and global growth. You need high-quality translations to maintain your brand’s reputation, build trust with a diverse audience, and gain a competitive edge. But how can you […]