When localizing content, we usually focus on translating words and phrases but we sometimes overlook punctuation. The thing is—punctuation isn’t universal; it actually varies quite a lot between languages. To understand the nuances of this aspect of language, we need to look at how punctuation in other languages is used. Punctuation’s role in conveying meaning […]

Segmentation is one of the first steps in localization and translation. As the name suggests, it involves breaking down the source text into manageable units, or “segments,” which are the smallest translatable parts that retain their meaning and context. Segmentation in localization is an essential step for many reasons, but we’ll talk about all this—and […]

Choosing the right TMS means looking for an option that has the specific translation management system features that align with your business needs. The ideal TMS for your business should help you enhance productivity, reduce errors, and deliver consistent, high-quality translations. Below are the key aspects to evaluate: User-friendly interface A translation management system should […]

Payment localization, by definition, is the process of tailoring the payment process to fit the cultural, economic, and technological landscape of different regions around the world. It creates a smoother and more intuitive shopping experience for every customer. Companies shouldn’t overlook this type of localization because they risk alienating potential customers and losing out on […]

The multidomestic strategy is a philosophy adopted by the most popular global brands. It has to do with prioritizing local needs, cultures, and preferences, all this to create meaningful connections with customers in ways that standardized approaches often cannot achieve. Here’s what you need to know before getting started. Overview What is a multidomestic strategy? […]

Humor is something deeply influenced by all sorts of factors such as cultural preferences, societal norms, and historical traditions, among other. All these shape what an audience finds funny. Translating humor effectively is a hard task for any linguist because it requires a meticulous understanding of the consumers’ expectations. Humor in localized content must feel […]

Are you looking to reduce localization costs, speed up time-to-market, and maintain brand consistency? Take a closer look at your current content creation process—you might discover untapped potential for improvement. A modular content strategy can revolutionize your localization efforts, and we’re here to show you how and why it works. What is modular content? Modular […]

Maybe you’re a small company, a startup, or simply a business that looks to keep localization expenses at a minimum. We’re not judging you; we know how expensive it can be to localize all your content for multiple markets while on a budget. Here’s the good news—we know a few tips and tricks to reduce […]

Handling localization in-house is great, but what if—for whatever reason—can’t put together a team of experts to help you translate and adapt your content? The alternative is localization outsourcing, an approach that can even help you save time and money on localization. If you haven’t yet decided if this is the right choice for you, […]

Localization files, also known as resource files, are important components of software development because they enable developers to create applications that can be easily adapted to different languages. That is, in fact, their main function—to facilitate language translations. But they’re not limited to simple text translations, as localization files can also handle multiple cultural adjustments. […]

We’re surrounded by pluricentric languages. According to the WGNDV organization, approximately fifty languages can be broadly classified as pluricentric, meeting at least the formal criteria for this designation. These languages encompass around 290 national varieties, each exhibiting differences in various aspects. So, what are they? A pluricentric language is a language that has two or […]

When you’re looking to deliver content in multiple languages, you want to do it as quickly, accurately, and consistently as possible. There are plenty of tools that streamline the translation process, but one stands out from the rest as it offers so many advantages to localization teams. Learn about the benefits of translation memory (TM) […]

The global gaming market is massive, and if you’re looking to get your game out there, you may want to consider localization. To be successful, you need a strategy, and one of the first things you’re going to start with when creating that strategy is target market research. The key question to answer early on […]

Pl@ntNet, a citizen science platform dedicated to plant biodiversity, takes the place of a botanist. People can use the Pl@ntNet app to identify and learn about different types of plants and all the pictures people upload to this app are gathered and examined by researchers worldwide to better understand and conserve plant biodiversity. The users’ […]

Machine translation (MT) is everywhere and it seems that everybody’s using it—from translating a restaurant menu in a foreign country to translating business content for localization. Despite its popularity and how much we now know about it, there are still a lot of myths floating around about how it works. Is it here to replace […]

So, you’ve localized your software, website, app, elearning platform… or even a video game. What’s next? If you’re also already doing marketing localization, the next obvious step would be customer support. This is a a nice-to-have (if not a necessity for larger companies) if you want to be successful in your global business strategy. In […]

When working on a localization project, one of the most common problems you will encounter are those related to text expansion and contraction. What do you do when your translated text is longer or shorter than your source text, thus affecting UX? Below, we discuss effective strategies to mitigate potential risks. About text expansion and […]

So, you’re ready to start the localization process and have the hard task of finding a reliable partner to help you adapt your content to different cultures. It can be difficult to find the ideal fit that’s reliable, knowledgeable, and truly knows your industry. There are many providers out there, each promising expertise and accuracy. […]

Are you passionate about data and localization? Then the role of data steward might be something worth looking into. Some of your daily tasks will include navigating complex data landscapes, maintaining quality standards, and fostering collaboration across teams. Sounds good? Read on as we provide more details about this interesting job position in the localization […]

24me is a personal assistant app that helps users manage their time and tasks more efficiently. The idea behind this business was improve people’s quality of life and the people who put things into motion also came up with GroupCal, a shared calendar platform designed to simplify scheduling and collaboration for both individuals and businesses. […]

To prepare content for translation and localization, you need to ensure the material is structured, clear, and adaptable for other languages and cultures. Sometimes it takes minimal effort, while other times you will have to identify quite a number of translation challenges and make several adjustments to optimize your content before sending it to the […]

Today we’re talking about another valuable member of a localization team, someone that acts as a bridge between internal teams and external partners. They’re the ones to coordinate, negotiate, and ensure the quality of the localized content. Who could they be? Read on to learn about an essential but often overlooked role: the localization vendor […]

Vendor management in localization is one of those processes that play a vital role in ensuring that content is accurately translated and adapted for foreign markets. In short, it’s about coordinating and overseeing the external resources, including freelance translators, linguists, localization agencies, and other service providers involved in localization. The process covers a range of […]

Localization and adaptation are often used in the same sentence, but are they the same thing? Sure, localization involves adaptation, but it’s important keep in mind that just because they are related, it doesn’t mean they are less different. Just as localization goes beyond translation, adaptation goes beyond localization. Here’s why. About localization Localization is […]